Step 4: Define Your Public Character
Your public character is the person you present to other people. This character should be intentionally created to maximize your ability to achieve your objective function. You initially may not feel comfortable with the idea that your internal self-image and public character are different, assuming that your external character should always be the same as your internal character. At the very least, you may question why one should put effort into developing a separate external character.
In this chapter, we will review why it is necessary to create a separate external character and outline how to create an effective character for achieving your desired goals.