Is The LDS Church After You, Your Money, or Your Ancestors?
Episode script. Originally published 2026-08-30 at https://basedcamppodcast.substack.com/p/is-the-lds-church-after-you-your
Today on Based Camp, Simone shares with Malcolm (and y’all!) a rabbit hole she fell down regarding online ads by the Church of Jesus Christ of Latter-Day Saints. It started with discussion about LDS YouTube ads running in Europe and concluded in Simone surrendering her ancestors to FamilySearch.org for posthumous baptism.
Is the LDS church advertising online in pursuit of the impressive customer lifetime value of a convert (10% of all pre-tax earnings) or of souls to convert, be they alive or dead? If you were to advertise your faith online, what would you emphasize? What would your goals be? Contrast your views with Malcolm’s and share your thoughts in the comments. :)
Thank you so much for all your support! This month hit us hard both logistically and for other reasons so rather than hosting a hangout today, we’re scheduling two for September and we look forward to seeing you then. Thanks for bearing with us!